The Power of Habit

About this book

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern -- and with a slight shift in advertising, Febreze goes on

• Social aspects
• Habit
• Change (Psychology)
• New York Times bestseller
• nyt:combined_print_nonfiction=2012-03-03
• Popular Works
• Habits
• Psychological Adaptation