Principles of marketing

About this book

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

• Management
• Marketing
• open_syllabus_project
• Strategisch management
• Marketingmanagement
• Textbooks
• Manuels d'enseignement superieur
• Gestion