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Cover of E-commerce

E-commerce

by Kenneth C. Laudon

₹189

₹350

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about_this_book.txt

About this book

In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut, bringing about enormous change in business firms, markets, and consumer behavior.

  • Electronic commerce
  • Information technology
  • Internet marketing
  • Commerce electronique
  • Marketing sur Internet
  • E-commerce
  • Technologie de l'information
  • Marketing

Why buy pre-loved?

  • ✦ Up to 60% cheaper than new
  • ✦ Quality checked before shipping
  • ✦ Keeps books in circulation
  • ✦ Sell it back when you're done

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